Happy 100th Birthday Belling!

Much loved cooking brand to celebrate its centenary in 2012

Leading cooking appliance brand, Belling has announced a 12 month programme of activity to take place throughout 2012 to celebrate its centenary year.

Founded in 1912 by Charles Reginald Belling with capital of just £150, a shed in Enfield and a young assistant, Belling has become one of the UK’s best loved appliance brands, with a multi-million pound turnover, worldwide exports and more than 1000 employees in the UK.

As part of the 100 year celebrations, Belling will unveil the Centenary Collection – a suite of specially designed products, plus a calendar of events for retailers, customers and employees. With the help of Belling employees and Facebook fans a Charity of the Year will also be selected, to be supported by 12 months of fundraising activity.

To commemorate its centenary, Belling has developed a special badge that will be used throughout the year on a dedicated advertising campaign. A new brochure and website will be unveiled and a limited edition Belling history book will also be produced that will chart the formation of the brand through to the present day.

Denver Hewlett, Chief Executive of Belling, said: “We are extremely proud of our heritage and all that the brand has achieved, so we intend 2012 to be a year of celebration that engages consumers with our history and rewards our customers and employees for all they have done to make Belling a great British brand.”